Marketing

Tuesday Tips: 5 Reasons You Need Marketing Automation For Your Business

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Marketing matters. Are you scratching your head and saying “Duh! I know that!”? You know how important Marketing is to your business’ survival, but more importantly to its growth. You’ve probably already investing a lot of time, energy and money into creating and implementing Marketing campaigns. Some of them have worked well, while some have, …

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Tuesday Tips: A 5-Step Process to Use Micro Influencers to Grow Your Small Business

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Customer Engagement

You love your business and think it’s the best thing ever invented since sliced bread. But others, i.e. your target audience, don’t seem to agree. Sales are flat, customer enthusiasm is low and your reputation, while not bad, is not that great either. You realise that you need to do something to supercharge your business, …

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Tuesday Tips:-5 Powerful B2B Marketing Strategies For the Digital Age

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Strategy On Green Board

Everyone knows the major difference between B2C and B2B Marketing. In the former, you are marketing (and selling) your products or services to individual customers while in the latter, your marketing efforts are focused on selling to other businesses. For years, B2B marketing strategies involved the use of direct and outbound techniques in order to …

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Tuesday Tips:- 5 Effective Tips To Grow Your Business With Content Marketing

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Man Typing on Laptop

“Content is King!” If you have launched a Digital Marketing campaign (or hired a specialist agency to launch one for you), you have probably come across this cliché dozens of times, if not more. Digital Marketing (DM) goes well beyond occasional Facebook posts or Instagram stories. A DM strategy that is well-designed, well thought-out and …

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Tuesday Tips:- 5 Proven SEO Strategies Keep Your Business Website On The First Page Of Google

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SEO

You’re running a business, optimising your operations, managing your finances and building meaningful relationships with your customers. All well and good. But do you have a website? If you don’t, consider these 5 reasons why you need one: To showcase your products or services and increase your market visibility To generate new leads and drive …

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Tech Thursday: Looking for Reliable Hardware Security With Encryption ? You Need KLUIS HSM !

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In the modern business landscape, every company generates, uses and stores data that must be protected and secured from unscrupulous parties. Hackers, cybercriminals and even rogue nations are always trying to steal data for their own nefarious reasons. This data may include customers’ Personally Identifiable Information (PII), payment card information as well as business critical …

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Tuesday Tips: Build your Digital Transformation Strategy in 5 Steps

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Think DIGITAL or go out of business! Overstated? Not quite. In today’s digital age, companies must adjust their thinking and actions to align with new realities. Newer technologies are a part of the business landscape. Equally important, the way we react to technology and interact with it has changed. Today’s customers have different expectations and …

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