Who doesn’t want an awesome closing of the year where your expectations in terms of numbers are met.
But if you are facing challenges towards achieving your goals, the time has come to rethink your sales strategy and if there is no marketing spice, it’s time to add it in your recipe.
There are five major steps involved here, right from PLAN to EDUCATE to EXECUTE to REVIEW and then receiving FEEDBACK and then improving your plan.
Yes, you require $$ for incorporating or improving your strategy. The first and foremost thing is to keep aside a separate share ($$) in terms of marketing of your organization. Next, you require is appropriate planning on how you want to spend this money to increase your sales. Next, you require a highly motivated team who is focused and are well aware of the expectations.
Feed them with information and data/content that they require. Educate them and sell yourself internally first to motivate your team rather than making them feel frustrated and not capable.
The next thing to focus on is to build a strategy for a USP in your industry/domain. You have to be very clear and I mean “very” on what makes you different from the competitors in your domain. The best way to do this is to look into your success once again. So the time has come to review your customers again.
They say learn from your failure but I will say that learn from your success as well. What made you successful is really important for you to revise and use the same strategy again with improvements wherever required. This will also help you analyze what could have been better. Find out what made your customers choose you.
You should also focus on reaching out to the market and see that the right message is prevailing around. You should also ensure that your buyers are getting on what is required by them in becoming your clientele in terms of delivery whether it is service or it is products. This will help you get the confidence of the customer which will, in turn, help your brand propagate.
Today’s marketing should include both printed and digital materials and should be designed in a way that it is attractive and has the right and unique information.
Today’s marketing should include both printed and digital materials and should be designed in a way that it is attractive and has the right and unique information. As I said it is good to keep the team updated as well. Be active and spread the word with your unique message in the social media like Twitter and LinkedIn etc. yes this is important, you will not believe on how many people google around to look for what they want.
Review your steps every time and try to bring improvements. These if rightly implemented might bring confidence to your team and in turn ensure that you hit the targets at the right time with your marketing efforts.
The significance of sales has been highlighted in all organisational action and there is no dearth of literature relating to sales and marketing. However the author here has made a very structured approach to the subject while maintaining the required brevity so that it becomes an interesting read.