Case Studies

Case Study: Analysis of Logos Of Flipkart, Walmart, Apple, Cynergi

What is a Business Logo? Creation an logo for your business demands vision, identity, creativity and a thorough understanding of your customers, supply, market and the message that your business is trying to project to the target audience. Your logo is a visual mark that represents your business which further become recognised as your brand. …

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CASE STUDY: Corporate Trademark Infringement in India – MakeMyTrip

In the first 3 months of 2019, MakeMyTrip (henceforth ‘MMT’), an Indian online travel company based in Gurugram (Haryana) filed two similar but separate lawsuits related to infringement of its registered trademark. Both cases were filed with the Delhi High Court. Case 1 In February 2019, MMT filed a suit against M/s Make My Happy …

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