What is a Business Logo?
Creation an logo for your business demands vision, identity, creativity and a thorough understanding of your customers, supply, market and the message that your business is trying to project to the target audience.
Your logo is a visual mark that represents your business which further become recognised as your brand. It can help customers, supplier, vendors to remember you and distinguishes you from your competitors/rivals
Your Company logo is the cornerstone of your image. It is the first thing which people look and create an impression either positive or negative.
Why Business Logo required?
A Logo is a Visual Representation of your company or organization which form an identity of your business foundation.
It is a symbol, monogram, emblem, trademark or another graphic representative of your corporate firm. It is only those signs or special mark which distinguish and recall brand value. But we should also note not merely creating logo will create a great company, it is vision, integrity and great mind that create great product or brand.
Let analyse few corporate business logos to get insight on scientific logo analysis
Flipkart: Flipkart Internet Private Limited is an e-commerce company based in Bengaluru,
India. It was Founded by Sachin Bansal and Binny Bansal in 2007, the company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, and lifestyle products they become the aggravator, a platform for selling all the stuff ranging from household to commercial products.
Flipkart was acquire 2018 by US Retail Giant Walmart acquiring 77 % of stake controlling complete Flipkart for US Dollar 16 Billion.
Flipkart Old Before the Acquisition by Walmart
The shape of the Logo: It’s having a rectangular shape with a dark background of blue colour
This rectangular shape gives stable growth to the company hence founder members and stakeholders always look for the firm but a practical approach and realistic picture.
Background Color Blue: The Dark Blue colour in background show – faster execution to reach the desired goal but due to the extremely dark colour – the operation takes some times to complete the work plus company want to keep expanding its wing to different region and categories which is seen in their past activities.
Underscore : ( line below the word – Flipkart .com show the amazing confidence and deep desire to create a billion-dollar company.This line also shows its stability and detail orientation.
Small Letter : Letter starting with Letter f – depict an urge to become user-friendly plus ecofriendly company hence company doing lots of activities to create bonding with the external customer ( end-user ) and internal customer ( employee )
Trolly in Letter f: this shows the company does not wait for a time period to grow, it keeps searching for the opportunities hence when US Retail Giant asks for merger, goes to get merge in this retail company. Trolley also show the faster movement which not stop at all, hence the acquisition of this company is not news at least for Logo Analyst.
Colour Yellow: Yellow is the colour of knowledge and wisdom hence this colour scheme attract to go deeper into the market research to know how the demand and supply of the latest trends.
White: It a colour of calmness and soothing effect, hence Flipkart take all the decision with extreme care while execution its brand launch. Care is taken funding and branding part projects as per the requirement and unnecessary expenditure is cut off.
Conclusion: Overall, flipkart.com will grow with its footprint in different state of the nation – INDIA and gives felt its presence in the e-commerce segment.
Flipkart New Logo:
After the from US Giant Walmart – New Management changes its Brand Logo with a completely new look and brand positioning.
Shape: The Shape is of Bag in a square shape which shows its strategies as per the requirement as Bag is slighter in weight the company executive won’t wait for the new resources to come/acquire and play in e-commerce, they will immediately move on as per the competition from a rival like Amazon India.
Font: It is a single letter “f’” formation with navy blue colour and sharpness in back part of the letter which the speed and faster execution plus letter f show – the females’ employee will be taken extra care and will be given enough authority for planning- strategies and quicker decision making.
Management would be soft with the employee when it needs to be strict and vice versa.
Hole in Bag Handle: it is shown in white color, hence the backend would be strong enough to handle the last movement actions and take all the to complete the projects on time.
Smiley: If we look minutely, the smiley shape is seen in New Flipkart Logo showing taking extreme care of the Backend activities. Technical Stuff and Staff working under the company.
Conclusion: Since the company is kept reinvesting in branding and there are chances that organization grow multiple times compare to rival – Amazon and the company may further merge or acquire by other Giant Company.
Walmart :An American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores, headquartered in Bentonville, Arkansas. The company was founded by Sam Walton in 1962 and incorporated on October 31, 1969
Shape: Walmart having Word centric logo hence the company would be good at connecting lots of information, data and excellent at customer acquisition.
Circular Star Mark: This mark Is located on the right part of the logo which resembles shining star the company would be very good positioning as a brand leader in the offline marketing also it would give a personal touch to the and user. i.e customer
This circular star mark also depicts the perfection In their professional zone. that this company would be going into the detailed analysis and launching in the product on perfect time , with the match as per the requirement of the market.
The drawback of the time Shining Star would be aggressive on the box zone due to lots of internal employees would be feeling frustrated and stressful while working on brand new products.
Colour combination: The word centric logo of Walmart is in blue colour with show the deep data for expansion of the business and there is no curvature and smoothness in each and every letter with show the company will always take care of the minute detail whether it’s offer discounts sales etc.
Letter -” a” In Walmart: the letter A in the Walmart is show Fiza wala “a “, it show that top management would not agree on each and every project they always need hard copy proof based on the current Research and statistic. only after the written communication, there would be approval from the senior management.
Letter T: letter T in the word Walmart shows the practicality the ego and his image of the company wherein company like to retain themselves as a Premium Services Provider platform for offline marketing.
Conclusion: Walmart would be able to retain its position at a market leader in the offline retail market not only in the USA market but also in another part of the world such as Asian countries like India and be a Pioneer in launching the best quality products for the end consumer.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four tech companies along with Amazon, Google, and Facebook
Shape: Apple inc Logo itself resemble fruit cuts on right part which shows the sharpness in the technology but also the drawback that what is the technology utilised, is unable to view or peep by normal /laymen.
Curve Shaped: The curve shape at the bottom shows the hiding factor of the top Therefore the profit of the company and the internal data and statistics will retain company senior management.
Even then vendor, supplier and internal customer that is the employee is unable to expect what would be the next time of the executive in the upcoming quarter.
Colour combination: Apple IMC has the complete black colour India logo which shows the company has the deepest Desire and Earth to always hold its position as a premium serviceprovider into the mobile and Consumers segment which is already seen from last few decades.
But the colour black is also colour of absorption and which show the company would require each and every technology and latest trend which is available in the market, there is also the height chance that the company will acquire small Rival companies under the umbrella of Apple Inc.
The leaf Symbol at the top of the Apple: Remble the sharpness and a good marketing strategy E and negotiation with vendors and supplier of the company. Apple would be very good in marketing in presence with the distributorship and Chain supple management.
Also, the profit ratio of chain supply and distributor would be enough to hold market presence and earn profitable business in a consumer product.
Cynergi: Company’s Bio
Shape: The Shape of Cynergi is Tree which is a foundation of fruits. Hence the company will grow slowly but steady growth can be expected. Also, the Base of the Logo is smaller in width, founder members need /has deep desire to get stabilise the business in term of money, acquiring new clients and get positioning themselves as big banner/brand.
Flower: The flower inside the logo shows- fragrances to get spread out hence founder members are trying each and every aspect to spread its wings to different areas, it like a Lotus slowly getting flowing and growing in the pond.
Sharpness in Tree in Upper Portion: The upper part, .i.e tips of the tree is quite sharp hence the vendors and supplier would not be happy with working structure of Cynergi. They may felt aggressive attitude from the staff and founder members.
The outstanding and payment term for the vendors and supplier would be in favour of the Cynergi only.
Color Combination: Cynergi has 3 colour combination viz. Blue and Pink.
Pink: It is colour of love and sacrifice hence the company would take care to connect with the people and also like to hold its market money management with social communication, there will never like to be harsh with their customers and staff.
It gives calmness and strategic making skills to the operational staff and also to the founder members. This company take more time in consuming the data and execution part is quite slow due beliefs/rumours of the market.
Due to the under confidence, Founder Member take extreme care to move the head, many times they take back a few steps to decide the further plan of action.
The Tree base also resembles a bit of dilemma in the mind of the Senior and Founder Members, hence many times project are kept on hold to get/wait for positive vibes from the market.
Blue Color in Fonts: It the desire for the expansion for the business hence the hiring process is increasing and even launching of different schemes and products create a lucrative offer to the enduser.
The company may keep its profits lesser to gives back more to society. Hence, many times funding may be the issue to the owner of the company.
Slight Violet: This is the colour of luxury and spirituality hence the staff and company believe in uplifting the mindset from a practical approach with a clear cut vision to growth altogether.
Conclusion: An overall image of this organization is to let grow together and make the world a beautiful place to reside. The company need to rework on their structure of the logo to get a stronger foundation for the future.
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Cheers,
Written by
Nirav Hiingu
Qualified Logo and Handwriting Expert, Signature Reader Numerologist