Marketing matters.
Are you scratching your head and saying “Duh! I know that!”?
You know how important Marketing is to your business’ survival, but more importantly to its growth.
You’ve probably already investing a lot of time, energy and money into creating and implementing Marketing campaigns. Some of them have worked well, while some have, quite simply, tanked.
Are you wasting these precious resources while the Marketing landscape – and your customers right along with it – is changing all around you?
Are you getting a high ROI from your Marketing?
If not, it may be time to start thinking about Marketing Automation.
What is Marketing Automation?
In a nutshell, Marketing Automation is the use of technology/software to create marketing messages that effectively target customers and generate more qualified leads across multiple touch points and communications channels. These include email, websites, social media, text messages and video.
Marketing Automation is ideal for automating repetitive marketing tasks (including information delivery) and for creating personalised customer experiences. Ultimately, the main goal of Marketing Automation is to increase marketing efficiency.
Some common applications of Marketing Automation include:
- Campaign management
- Inbound marketing
- Lead management
- Analytics
- Targeting and segmentation
- Social marketing
5 reasons you should consider Marketing Automation for your organisation
Tip #1: Stay relevant in a dynamic market
The world is constantly in flux, and your customers’ needs and preferences are changing right along with it.
Marketing Automation can help you stay relevant with and even preferred by your customers.
You no longer have to choose between acquiring new customers and retaining existing ones, because with Marketing Automation, you can do both! Marketing Automation yields a lot of useful data that you can use to study the behaviours of existing customers, determine their interests and update your marketing campaigns accordingly. You can also use Marketing Automation to provide engaging and personalised – yet automated – content that makes your customers feel valued. This can go a long way towards making them loyal, lifelong advocates of your brand.
Tip #2: Focus on more important things – like business growth
Many marketing tasks, especially those that involve manual data-entry, can be very time-consuming. This can take your focus away from more strategic tasks that can take your business into the future.
With Marketing Automation, all you have to do is create the initial content, feed it into the tool you’re using and let it work its magic. Emails will be automatically sent to anyone who signs up for your updates, social media posts will be published on a schedule, promotions will be delivered to your chosen niche and customer satisfaction surveys will be sent to the right target audience.
Ultimately, when such tasks are automated, you can stop wasting time on your marketing to-do list and get back to focusing on running your business.
Tip #3: Measure the results and tweak your actions
Almost every Marketing Automation software provides insightful analytics so you can see exactly how your campaigns are doing. Based on what you learn, you can analyse how close – or not – you are to achieving your goals. You can also make changes to your campaigns quickly and without major re-investment of time or money.
Tip #4: Drive greater customer engagement and higher revenues
With Marketing Automation tools, you can deliver personalised information to current and potential customers in the form of web pages, banners, forms, emails and much more. This content, which can be delivered across multiple channels, can promote sales, encourage brand engagement and gauge potential customers’ interest in purchasing your company’s goods or services. Ultimately, when more customers are engaging with you, the more likely they are to buy from you. This not only increases your sales figures, but positively affects your profits as well.
Tip #5: Reach larger segments of the right audience
When you send the same email to all your customers, you are unlikely to get more than a marginal return on your efforts. On the one hand, you may turn off loyal customers with such generic communications. On the other hand, you may not have the resources to send personalised emails to each customer to keep them on-board. Marketing Automation can provide the perfect outlet to solve both problems.
You can now deliver campaigns to either small segments of the customer universe based on targeted campaign objectives or based on revenue goals for a particular territory or population. With predictive models, you can contact more of the right customers and eventually drive more revenue.
A final word…
Marketing, if done right, can set you apart from the competition in a crowded marketplace.
And Marketing Automation can take the pain out of Marketing and make it truly results-oriented.
Try Marketing Automation to:
- Send personalised emails
- Generate and nurture more leads
- Create and deliver tailored content across multiple channels
- Analyse your customer data
- Automate online ad campaigns
- Enhance your social media presence
- Automate and shorten the customer journey
What marketing automation tools are you using or planning to use? Leave a comment below!
Cynergi provides marketing and media services to help businesses gain knowledge and skills for growth and progress. Our services include Content Marketing, Social Media Marketing, Video Marketing and Corporate Gifting. To know more, contact us today:
- Phone: +91 9833837428
- Email: info@cynergi.org