Artificial Intelligence (AI) seems to be the buzzword that is on everyone’s lips nowadays. From Media and Education to Retail and Life Sciences – AI seems to be everywhere! The technology has been around for decades in one form or another, but it’s only in the past few years that it’s latent promise for disruptive innovation has really come into its own.
If you are part of a small or medium business, you probably already know that AI has the potential to shake up every area of your business – and none more so than MARKETING.
In fact, NOW is a great time for you to understand how AI can transform your marketing efforts and bring your goals closer to fruition than ever before.
Want to know how you can use AI in your upcoming marketing campaigns?
Here are 7 amazing ways!
#1: To understand your customers better
AI solutions can provide deep insight into what your customers are thinking and feeling, and how they are behaving on social media.
You can analyse this data and use the resultant information to understand them better, to create detailed customer profiles and to modify your messaging or branding to maximise their effectiveness and reach. Data is also the key to improving your customers’ experiences and to enhancing your abilities around campaign personalisation and audience targeting.
#2: To provide personalised and relevant content
In 2019, some of the most successful digital companies including Amazon, Netflix and Spotify use AI to provide highly-relevant and personalised product or content recommendations to their customers. Needless to say, this ability to harness AI for tailoring their offerings has pushed them to the top of their leagues.
Then why not you?!
#3: To improve your Search campaigns
Through AI innovations like natural language processing and semantic search, search engines can enhance the search experience for consumers. AI tools can be used to do everything from determining the links between products and suggesting similar items to helping consumers find relevant search results and auto-correcting their mistakes so they can find what they need.
AI also has huge scope in visual search. Use it to improve merchandising, to recommend relevant products based on how they look, to help shoppers find items in similar or complementary styles and ultimately to personalise their shopping experiences.
#4: To improve your sales forecasting
Data and AI provide an amazing combination for improving your sales forecasting, predicting your performance and boosting your sales. You can now compare inbound communications against traditional metrics to find answers to difficult strategy questions and to understand when a prospect is ready to take a conversion discussion to the next phase. AI can also be used to improve your audience targeting and segmentation.
Guesswork out, strategic conversion-focused conversations in – thanks to AI!
#5: To join real-time conversations with customers and make them feel ‘heard’
In today’s social media-run world, consumers don’t just want to speak. They want to feel ‘heard’. Thanks to AI, brands can ‘listen’ to consumers’ conversations and identify major relevant trends where they need to focus their attention in order to serve their consumers better.
Use AI to analyse blocks of consumer-generated data and then to interact directly with consumers through online events. By identifying and harnessing such ‘windows of opportunity’, you can directly influence consumers’ buying decisions and increase your conversion rate.
#6: To price your products better
When AI is part of the demand-based pricing equation, you can determine the prices of your products or services with more precision. With machine learning, you can analyse customers’ data patterns, make predictions about their willingness to pay a certain amount and design special offers based on their behaviours and preferences. Ultimately, you can target your audience and set prices that are more likely to pull in a sale.
#7: To predict future trends and improve your offerings
AI is behind predictive analytics, the practice of analysing data sets to predict future trends. Use data to analyse customers’ purchase behaviours and to determine when they might make a repeat purchase. AI can be used to great effect in improving your customer service offerings.
You can also use predictive analytics to reverse engineer customers’ actions to determine which marketing strategies resulted in a positive outcome and which ones led to a customer defecting to a competitor.
Final thoughts…
Despite its many, many applications – particularly in the world of Marketing – AI is not all-powerful – no matter what any so-called experts say. Without people to analyse data, design campaigns and take decisions – it will remain just another new technology that could have reshaped the world, but didn’t.
So how will you use AI to transform your Marketing and your business?
Cynergi provides marketing and media services to help businesses gain knowledge and skills for growth and progress. Our services include Content Marketing, Social Media Marketing, video creation and corporate gifting. To know more, contact us today:
- Phone: +91 9833837428
- Email: info@cynergi.org