A popular misconception in business circles is that the terms ‘managing’ and ‘coaching’ are interchangeable. However, this is just not true. Managing refers to overseeing the work of others and ensuring that their output aligns with the organisation’s goals. It may or may not involve coaching. Moreover, a person can be a good manager but …
10 Strategies to Make Workplace Coaching Effective and Results-oriented Read More »
A 2017 survey by HubSpot Research found that over 50% of consumers want to see videos from a brand or business they support. In this study, videos took the top spot over all other types of content, including social media, blog articles and email newsletters. Fast forward to 2 years later, and the importance of …
Tuesday Tips: 5 Proven Strategies for Successful Video Marketing for Your Brand Read More »
As the global business landscape changes and becomes more complex, an increasing number of organisations are realising the value of investing time and resources in optimising the customer experience journey. What about you? Irrespective of the industry, customers engage with firms in myriad ways – both offline and online. Each of these ‘touchpoints’ matter because …
Tuesday Tips: Make Your Customer Touchpoints Count with these 6 Tips! Read More »
As more and more consumers ‘live’ online, social media offers a plethora of valuable branding avenues to businesses all over the world. In fact, social media has levelled the business playing field in unprecedented ways. Even smaller firms can now take advantage of the many lucrative growth opportunities available through social media channels like Facebook, …
Tuesday Tips: 5 Simple Social Media Strategies for Your Small Business Read More »
Who doesn’t want an awesome closing of the year where your expectations in terms of numbers are met. But if you are facing challenges towards achieving your goals, the time has come to rethink your sales strategy and if there is no marketing spice, it’s time to add it in your recipe. There are five …
Strategise your Sales of 2017 through the Marketing Ingredient Read More »
