cynergiconnects

Mr. Lakshmana Vadaga: An Interview with GM & Head of IT at Adlabs Entertainment Ltd. Mumbai

Mr. Lakshmana Vadaga is the GM & Head of IT at Adlabs Entertainment Ltd. Mumbai. He is responsible for managing all IT assets, infrastructure and change requests in his organisation. He is widely admired for his leadership skills in driving critical IT projects for organisational growth and success. When did you start your professional journey …

Mr. Lakshmana Vadaga: An Interview with GM & Head of IT at Adlabs Entertainment Ltd. Mumbai Read More »

FAILURE: Changing its Meaning and Understanding How it Can Contribute to LEARNING, GROWTH & PROGRESS

What does ‘Failure’ mean to you? Disappointment? Heartache? The end of the road? No one likes to fail. But if there is one group of professionals who are especially averse to failure, it’s lawyers. This is because in the practise of law, outcomes of cases are measured as either wins or losses. Lost cases can …

FAILURE: Changing its Meaning and Understanding How it Can Contribute to LEARNING, GROWTH & PROGRESS Read More »

Tuesday Tips: 5 Reasons You Need Marketing Automation For Your Business

Marketing matters. Are you scratching your head and saying “Duh! I know that!”? You know how important Marketing is to your business’ survival, but more importantly to its growth. You’ve probably already investing a lot of time, energy and money into creating and implementing Marketing campaigns. Some of them have worked well, while some have, …

Tuesday Tips: 5 Reasons You Need Marketing Automation For Your Business Read More »

A step-by-step guide to increase your firm’s Authorised Share Capital

If you want to expand your company’s scope of work, size or area of operations, you will need funds. This is true irrespective of your company’s size, industry or business profile (B2B, B2C, etc). One way to raise these funds is to increase your company’s Authorised Share Capital. But what is Authorised Share Capital and …

A step-by-step guide to increase your firm’s Authorised Share Capital Read More »

Tuesday Tips: 5 Effective Strategies to Manage a Remote Team Effectively

As ‘digital’ becomes the norm in almost every industry around the world, terms like ‘remote teams’, ‘telecommuting’, ‘work from home’ and ‘digital nomad’ are no longer indicative of a phenomenon in the future, but of a reality in the present. Thanks to technology, tools and even shifting mindsets, more and more work is now being …

Tuesday Tips: 5 Effective Strategies to Manage a Remote Team Effectively Read More »

Tuesday Tips: A 5-Step Process to Use Micro Influencers to Grow Your Small Business

Customer Engagement

You love your business and think it’s the best thing ever invented since sliced bread. But others, i.e. your target audience, don’t seem to agree. Sales are flat, customer enthusiasm is low and your reputation, while not bad, is not that great either. You realise that you need to do something to supercharge your business, …

Tuesday Tips: A 5-Step Process to Use Micro Influencers to Grow Your Small Business Read More »

Tuesday Tips: 5 Proven Strategies for Successful Video Marketing for Your Brand

5 Proven Strategies for Successful Video Marketing for Your Brand

A 2017 survey by HubSpot Research found that over 50% of consumers want to see videos from a brand or business they support. In this study, videos took the top spot over all other types of content, including social media, blog articles and email newsletters. Fast forward to 2 years later, and the importance of …

Tuesday Tips: 5 Proven Strategies for Successful Video Marketing for Your Brand Read More »