cynergi

What is the difference between Digital Signature and Digital Certificate?

Digitalisation has opened up new opportunities in our world. It has also enhanced the way we work and play. From financial portfolios to bills, travel plans to even conversations – digital is the buzzword on everybody’s lips. It has definitely made our lives easier. But it is not without its challenges or risks. As a …

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Tech Thursday: Do You Know What’s Hidden In Your Word Documents? And Why Should You Care?

Anybody who uses a computer in the course of work or play has used Microsoft Word (or one of its open source variants) at some point. But have you ever wondered what makes up a Word document? How does a document get created? What elements does a Word document contain (whether you know it or …

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Tuesday Tips : 5 Tips to Harness the Power of Search Engine Marketing (SEM) for Your Small Business

SEM Strategies

Digital Marketing has levelled the business landscape in ways that would have been unimaginable even a couple of decades ago. Two fields in particular, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) have opened up new avenues for business growth and made it possible for smaller firms to compete successfully with larger, more-established firms …

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HC to Bayer Corporation regarding Bolar Provision: Use of ‘patented’ drugs is okay for experimental and research purposes within the country and abroad

Recently, Bayer Corporation and Bayer Intellectual Property GMBH & Anr (Bayer) filed two appeals against Natco and Alembic Chemicals Ltd (Alembic). Both suits dealt with the Bolar provision that concerns the correct interpretation of Section 107A of the Patents Act, 1970 (“the Act”). 1st Suit: Bayer filed for injunction against Natco from making, importing, selling or …

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Tuesday Tips:- 5 Proven SEO Strategies Keep Your Business Website On The First Page Of Google

SEO

You’re running a business, optimising your operations, managing your finances and building meaningful relationships with your customers. All well and good. But do you have a website? If you don’t, consider these 5 reasons why you need one: To showcase your products or services and increase your market visibility To generate new leads and drive …

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Case Study: Analysis of Logos Of Flipkart, Walmart, Apple, Cynergi

What is a Business Logo? Creation an logo for your business demands vision, identity, creativity and a thorough understanding of your customers, supply, market and the message that your business is trying to project to the target audience. Your logo is a visual mark that represents your business which further become recognised as your brand. …

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Celebrate World Password Day and Fight Fraud with Biometrics

Did you know that the first Thursday of May is celebrated as World Password Day?! Nuance, specialists in ‘conversational AI’ software solutions, recently conducted a 5-country survey to understand consumer attitudes to passwords and the potential of biometrics to safeguard individuals from fraud. The study found that: Consumers find it challenging to maintain passwords for …

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