Articles

5 tips to harness the power of search engine marketing for your small business!

1; UNDERSTANDING THE TARGET AUDIENCE. AUDIENCE IS THE SOUL OF SEM, but unfortunately many so called ‘’EXPERTS’’ fail to understand this, but this is the tried and trusted truth of all times any kind of business highs up only when the company is crystal clear with the ideas like WHAT DO THEY NEED? WHAT ARE …

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Tuesday Tips: A 5-Step Process to Use Micro Influencers to Grow Your Small Business

Customer Engagement

You love your business and think it’s the best thing ever invented since sliced bread. But others, i.e. your target audience, don’t seem to agree. Sales are flat, customer enthusiasm is low and your reputation, while not bad, is not that great either. You realise that you need to do something to supercharge your business, …

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3 Steps To Change A Company’s Registered Office Within A State

a hand (of a man) is moving the office location

As per Indian law, every registered company is required to have one (1) principal place of business where it carries out its business activities. This place is known as a registered office. The presence of a registered office is vital from multiple perspectives, including those of the general public, shareholders, customers and even vendors. As …

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Tuesday Tips : 5 Location-Based Marketing Strategies For Your Business

Mobile devices are ubiquitous in today’s hyper-connected world. Smartphones, wearable devices and tablets are used for everything from communicating and working, to dating and even shopping. It is the last point that should be of greatest interest to you if you are a marketer or business owner. Thanks to mobile devices, you can now find …

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How to create an agreement before hiring a CA on retainership: Essential clauses you must include!

People Handshaking for Agreement

Almost every Indian company – and a number of Indian individuals as well – deal with a Chartered Accountant (CA) to manage, track and optimise their financial matters related to: Income Tax returns filing Financial planning and advice GST registration GST returns filing Tax audits, etc. This is because a qualified CA has the necessary …

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Tech Thursday: Buying a CRM? Don’t Make These 6 Mistakes!

Customer Handling - Friendly Approach

In today’s ‘digital economy’, technology is driving success outcomes for almost every company in every industry. Therefore, embracing technology and software is no longer a nice-to-have luxury, but a need-to-have necessity. Even the government of India is encouraging SMEs to adopt technology if they hope to achieve global competitiveness! One such digital technology that millions …

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Tuesday Tips: 5 Proven Strategies for Successful Video Marketing for Your Brand

5 Proven Strategies for Successful Video Marketing for Your Brand

A 2017 survey by HubSpot Research found that over 50% of consumers want to see videos from a brand or business they support. In this study, videos took the top spot over all other types of content, including social media, blog articles and email newsletters. Fast forward to 2 years later, and the importance of …

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